THE vision.
MCRAE Sports Group is one of the most respected agencies in sports, trusted by athletes to guide their careers with purpose and vision. We go beyond representation — helping athletes become the best version of themselves, on and off the field. Our team blends expertise, relationships, and creativity to highlight each client’s unique strengths, open doors to meaningful opportunities. At McRAE Sports, we believe in our athletes — and we work every day to make sure the world does too.
THE MISSION.
Our mission is to build partnerships, enrich lives, and propel success for collegiate and professional athletes on and off the field. MCRAE Sports Group provides clients with strategically crafted career blueprints uniquely tailored to the talents and visions of each individual we represent. We integrate career management, strategic marketing, and brand development in a collaborative process designed to ensure career longevity and success.
WHY McRAE SPORTS?
MCRAE Sports Group isn’t just part of the sports agency world — we’re driving to redefine it. We are recognized as one of the most athlete-first driven agencies, aiming to be bold, relentless, and prolific for our clients. We don’t simply connect athletes to brands; we elevate them into powerhouse brands themselves — building influence, legacy, and control over the trajectory of their careers and futures. We are career architects, meticulously identifying each client’s unique DNA and transforming it into a competitive advantage that commands attention. Every strategy is precision-built to amplify strengths, maximize opportunities, and position our athletes for long-term dominance — on and off the field. Our team is an assembly of industry heavyweights and visionaries, united by an unmatched passion to move mountains for our athletes and their families. We create an environment and space for game-changing career opportunities for you: securing marquee partnerships, and illuminating the fastest, most powerful paths to success. McRAE Sports isn’t just an agency — we’re a force shaping the future of athlete representation, and we want to help you build the career you want. We’re revolutionizing the industry, setting new standards, and redefining what it means for agents and athletes to win together.
We can’t wait for you to join our family.